The Sponsorship Warehouse Episode 3: Sponsorship Pricing & Your Value

In episode 3, Ali and Kari talk about how content, when it comes to sponsorship, is king and the key to sponsorship is aligning sponsor to topic.

They also cover how membership organisations often undersell themselves and fall into the trap of undervaluing opportunities, because of this, Ali and Kari go into the ins and outs of how to price your sponsorship.

Their conversation spins into what good delivery of a sponsorship looks like and the fundamental principles of sponsorship delivery including real life examples of what works.

You can also listen to the full episode on YouTube below: